Inspired by Freja, the mythological Nordic goddess of love, beauty and strength, FrejaDesigns brings together the best of those worlds. Blending traditional elements with that of modernity is what gives us our unique look. Our philosophy is based on the concepts of style, quality and originality, values that are applied in everything we do.
In 2004, Monica H. Williams, creator and owner of FrejaDesigns, founded MHW Trading Pte. Ltd., in Singapore. She rapidly became a consulting advisor for fashion companies, and a producer of her own line of jewelry.
In 2006, she started her own fashion line under the name of FrejaDesigns. Both lines of products, the jewelry and fashion items, are offered by FrejaDesigns in Singapore and Scandinavia.
Under the circular FD logo, the jewelry collection ranges from beautiful necklaces to bracelets and earrings that are all skillfully handcrafted from a mixture of high quality materials like freshwater pearls, natural stones, crystals and zirconia.
FrejaDesigns is home to a collection of scarves coming in a wide variety of color tones and unique designs. Ranging from printed silk for both the casual as well as elegant, to beautifully hand-knotted scarves of silk and cashmere for the luxurious, there is a style for every occasion.
As a brand that values fashion with the essence of functionality, FrejaDesigns presents to you a distinct look that is both smart as well as stylish, combining the best of East and West. Our ability to seek out and work directly with local producers, in small villages, that produce beautiful, handcrafted fashion pieces is key to our success. Freja's touchstones of love, beauty and strength are our guides as we search the hidden corners to find your future keepsakes.